Let’s explore the causes of slow website loads. There are obviously some delays that are beyond our control — like the user being on a very slow mobile connection. However, for the most part, our website’s load time is entirely up to us.
For the most part, our website’s load time is entirely up to us as developers and administrators. We need to do everything possible to accelerate the experience, and in fact I would argue that load time may be the single most important aspect of your site. That’s especially true of your home page, but also of other pages, especially if there are deep links to them from search engines, other Internet sites, or your own marketing emails and tweets.
We used to say that the biggest cause of slow websites was large images, especially too-large images that are downloaded to the browser and dynamically resized. Those are real issues, even today, and you should optimize your site to push out small graphics, instead of very large images. Images are no longer the main culprit, however.
Read my recent article in the GoDaddy Garage, “Are slow website load times costing you money and pageviews?” to see the five main causes of slow website loads, and get some advice about what to do about them.