Z Trek: The Alan Zeichick Weblog

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A very cute infographic: 10 Marketing lessons from Apple

It’s hard to know which was better: The pitch for my writing about an infographic, or the infographic itself. About the pitch: The writer said, “I've been tasked with the job of raising some awareness around the graphic (in the hope that…
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Cybersecurity pros are hard to get —here’s how to find and keep them

It’s difficult to recruit qualified security staff because there are more openings than humans to fill them. It’s also difficult to retain IT security professionals because someone else is always hiring. But don't worry: Unless you work…

Things in Valerian that reminded me of Star Wars and other movies

We saw “Valerian and the City of a Thousand Planets” and thoroughly enjoyed it. It was far better than the professional reviews; yes, the plot was a bit convoluted, and the yes, the romance between the major and the sergeant seemed forced…
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The billion-dollar cost of extreme cyberattacks

A major global cyberattack could cost US$53 billion of economic losses. That’s on the scale of a catastrophic disaster like 2012’s Hurricane Sandy. Lloyds of London, the famous insurance company, partnered with Cyence, a risk analysis…
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Women wait longer for a toilet — here’s how to fix it

People Queue Magazine has a fascinating new article, “No more queuing at the ladies’ room.” You’ll want to read the whole thing, because it has some fascinating mathematics (this is a scientific article, not a sociological one). Here’s…
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Learn datacenter principles from ISO 26262 standards for automotive safety engineering

In my everyday life, I trust that if I make a panic stop, my car's antilock brake system will work. The hardware, software, and servos will work together to ensure that my wheels don't lock up—helping me avoid an accident. If that's not…

Oooh, my photo/face and personality will be in a scammer's movie!

Isn't this exciting? Here's an email received that promises me a significant payout ($620,000) for, well, am not really sure. I'm sure the scam would require paying some up-front fee and/or handing over bank account information. If you receive…
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Say hello to Phoenix’s Gilded Flicker

We added a new friend to our back yard bird list, the Gilded Flicker, a type of woodpecker. We already knew about our Gila Woodpeckers, and also the more common Northern Flicker, but the Gilded Flicker really stood out. See those beautiful yellow/gold…
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No more mansplaining: 10 commandments for male clergy - and all lay leaders

"Thou shalt not refer winkingly to my taking off my robe after worship as disrobing." A powerful new essay by Pastor Melissa Florer-Bixler, “10 commandments for male clergy,” highlights the challenges that female clergy endure in a patriarchal…

Email exchanges about Russian involvement with Don Trump Jr. are despicable

This is what Daffy Duck would describe as “dethpicable.” Absolutely deplorable. We can now read emails exchanged last year between Don Trump Jr. (the president's son) and Rob Goldstein, an intermediary with Russia. According to Mr.…

Two degrees of separation from General Erich Ludendorff

General Erich Ludendorff, one of the top German generals during World War I, was a prominent character in the recent “Wonder Woman” movie. In the movie, General Ludendorff was killed by Diana Prince. In reality, the general survived the…
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Cybersecurity has a problem with women — and many opportunities

MacKenzie Brown has nailed the problem — and has good ideas for the solution. As she points out in her three part blog series, “The Unicorn Extinction” (links in a moment): Overall, [only] 25% of women hold occupations in technology…
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Tell your customers about your data breaches!

Did they tell their customers that data was stolen? No, not right away. When AA — a large automobile club and insurer in the United Kingdom — was hacked in April, the company was completely mum for months, in part because it didn’t believe…

The Acting Director of the FBI is not a scammer

This is an amusing spam scam, if only because it’s so poorly written. Mr. Andrew McCabe, the Acting Director of the FBI, is certainly not behind this scam. Also, the FBI doesn’t send emails using Cyber Internet Services Private Ltd. in Pakistan,…
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End of an era: BZ Media’s SD Times to be acquired by D2 Emerge LLC

It’s almost painful to see an issue of SD Times without my name printed in the masthead. From Editor-in-Chief to Editorial Director to Founding Editor to… nothing. However, it’s all good! My company, BZ Media, is selling our flagship…

Get the time-wasting monkey off your back

Here are a few excerpts from one of the most important articles on leadership ever published. “Management Time: Who’s Got the Monkey?,” from Harvard Business Review in 1974, equally applies to the business and non-profit worlds. The…
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Flat tire adventures with a Prius: Jacks and donuts spares

"The wheels on the Prius go flop flop flop...." Sunday’s travels in our trusty 2005 Toyota Prius were marred only by a flat tire. I wish to share two hard-earned bits of wisdom with other Prius owners, and potentially with owners of…
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Watch out for threatening emails from Anonymous or Lizard Squad

The Federal Bureau of Investigation is warning about potential attacks from a hacking group called Lizard Squad. This information, released today, was labeled “TLP:Green” by the FBI and CERT, which means that it shouldn’t be publicly shared…

With Petya, Malware Means Cyberwar

Analysts  believe that Petya is something new: This malware  pretends to be plain old ransomware that asks for $300 to unlock encrypted data – but is actually intended to steal passwords and destroy data. In other words, it’s a true weaponized…
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Agylytyx is a silly name, let’s make fun of it

I am unapologetically mocking this company’s name. Agylytyx emailed me this press release today, and only the name captured my attention. Plus, their obvious love of the ™ symbol — even people they quote use the ™. Amazing! Beyond…

Sorry, spammers, but James Comey is no longer FBI Director

This is a generally unremarkable spam message except for the obvious. James Comey was fired as the Director of the FBI on May 9. That makes it unlikely that Mr. Comey can deliver the promised $1.2 million. Bummer. The missing spaces are just…
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Just say No to Flash, CNN

CNN didn’t get the memo. After all the progress that’s been made to eliminate the requirement for using Adobe's Flash player by so many streaming-media websites, CNNgo still requires the problematic plug-in, as you can see by the screen…
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Varjo offers a new type of high-def VR/AR display tuned to the user’s eye motions

The folks at Varjo think they’re made a breakthrough in how goggles for virtual reality and augmented reality work. They are onto something. Most VR/AR goggles have two displays, one for each eye, and they strive to drive those displays…
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The good and bad of press relations – a view from four editors

What do PR people do right? What do they do wrong? Khali Henderson, a senior partner in BuzzTheory Strategies, recently interviewed me (and a few other technology editors) about “Things Editors Hate (and Like) About Your Press Relations.” She…
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Lordy, I hope there are tapes

I received this awesome tech spam message today from LaserVault. (It's spam because it went to my company’s info@ address). There’s only one thought: “Lordy, I hope there are backup tapes.” Free White Paper: Is A Tape-Related Data…
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Running old software? It's dangerous. Update or replace!

The WannaCry (WannaCrypt) malware attack spread through unpatched old software. Old software is the bane of the tech industry. Software vendors hate old software for many reasons. One, of course, is that the old software has vulnerabilities…
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Business advice for chief information security officers (CISOs)

An organization’s Chief Information Security Officer’s job isn’t ones and zeros. It’s not about unmasking cybercriminals. It’s about reducing risk for the organization, for enabling executives and line-of-business managers to innovate…