PR pitches that define my publication – badly
Here’s the opening of a public relations pitch that I received a few moments ago:
Hi Alan,
Your publication is dedicated to providing readers with engaging and timely information about technology advances that can increase efficiencies throughout their enterprise and supply chain. I was wondering if you would be interested in the attached press release for further development.
I don’t know about you, but I find such messaging to be inappropriate and pretentious. It’s as if the writer is saying, “Hey, buddy, we know what your job is, and your job is to take care of my client.”
The attached press release had something to do with the manufacturing and distribution of aluminum building products. Whoops! Misfire!
Z Trek Copyright (c) Alan Zeichick
PR 101: Know what publications write about as well as their target audience. Also, know the coverage area of the journalists you pitch so that you don’t waste their time and yours.