Catch my classes at the Niche Digital Conference

On my to-do list: Preparing to teach two classes at the Niche Digital Conference. The event is coming up soon — September 21-22, in Minneapolis.

This is going to be a great conference. Billed as “the first digital-only conference for the niche media world,” it’s put on by my friend Carl Landau, one of the smartest publishers I’ve ever met. (Carl launched Computer Language and AI Expert magazines.)

My colleague Ted Bahr (the “B” of BZ Media) was the keynote at Carl’s Niche Magazine Conference, a few months ago.

The Niche Digital Conference has three tracks, for CEO/publishers, advertising directors, and content/audience developers. My classes are:

Names, Names, Names – Lead Generation for Dummies: If you don’t have a lead generation program, you’re leaving money on the table! Alan Zeichick will teach you how to do lead generation right… The right lists, the right technology, the right promotion and sales approach.

Digital Edition Landscape: It’s a big digital world out there! We’ll explore how “digital editions” can bring the magazine experience to your subscribers, offer new revenue opportunities, and fit into your overall business strategy. And Alan Zeichick will show there’s more to digital publishing than Web sites and browsers! Learn how mobile devices, such as the iPhone and Kindle, can expand your business into new areas.

The early-bird registration rate is $895, and this expires on July 30. After that, the rate goes to $1,095. If you’re in the publishing business, and you think that Web sites and digital publishing are important, you should attend this conference. Tell Carl that Alan sent ya!