I’ve just come back from a publishing conference where a major topic of discussion was the use of social media, like those mentioned above, to help form communities. The feeling is that social media is super-important in today’s world.
At SD Times, we believe in social media – or at least, some of us believe do. Some of us are enthusiastic about social media. I’m one of those: I have pages on Facebook and LinkedIn, and am an active blogger and Twitterer .
However, others on our team are skeptical about social media as a concept. Some think that it’s a fad hyped by the more mainstream general media itself, who get all hung up on Oprah’s first tweet, or the explosion in Facebook subscribers. In other words, it’s a great story.
In that context, it’s unclear how to respond to stories that say that 60% of new Twitter subscribers don’t last a month. Does that mean that the service is a failure? That it’s not for everyone? Or that those individuals might come back later? Certainly my experience suggests the latter interpretation: I signed up for Twitter a long time ago, went dormant for many months, but then came back to it later.
Of course, our use of social media isn’t just personal. For example, we have an SD Times Facebook page and a Twitter account, which we use to tell you about newly posted stories, and also a blog where our editors share their thoughts and comments.
What do you think about social media? How important is it to you? How do you use it? How can we use social media to better serve your needs? Please leave a comment!