The Seven Levels of Approval Hell

Ted “call him Dante” Bahr is back, and describes the advertising sales cycle in terms that every salesperson can relate to. Here’s the first of “the seven layers of approval hell”:

First Level: Customer agrees with your proposal, is excited, but needs the price lowered. With that negotiation settled, both parties are ready to go.

As you expect, things “descend” from there.

Read the rest here!