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Retrospective: 2010’s ESDC, the Enterprise Software Development Conference

ESDC_2010Today’s serendipitous discovery: A blog post about the Enterprise Software Development Conference (ESC), produced by BZ Media in March 2010. I was the conference chair of that event; our goal was to try to replicate the wonderful SD West conference, which CMP had discontinued the year before. (I am the “Z” of BZ Media.)

Unfortunately, ESDC was not viable from a business perspective, so we only ran it one time. Even so, we had a great conference, and the attendees, presenters and exhibitors were delighted with the event’s quality and technical content.

One of our top exhibitors was OutSystems. Mike Jones, one of their executives, wrote about the conference in a thoughtful blog post, “ESDC Retrospective.” Mike started with

Last week, the OutSystems team attended the Enterprise Software Development Conference (ESDC) in San Mateo California. This is the first year for this show and, as Alan Zeichick notes, it takes up where the old SD West conference left off. As gold sponsors of the show, we got to both attend the sessions and talk to the conference attendees at the OutSystems booth. I just wanted to share a few highlights & take-aways from the show.

One of his cited highlights was

Another highlight: Kent Beck‘s keynote on “Responsive Design: Efficiency Through Safety.”  This was the first time I had heard Kent speak. He started off by referencing Ed Yourdon‘s work on Systems Design and how it led him to try and distill his own working process for design. This was the premise for his presentation. My take-away was that no matter what you do, your design will change. I think we all accept this as fact – especially for application software. Kent then explained his techniques to reduce the risk when making design changes. For each of his examples I found myself thinking ‘This is not really a problem with the Agile Platform because the TrueChange™ engine will keep you from breaking stuff you did not intend to break, allowing you to move very fast with little risk.” If you are hand-coding, then Kent’s four techniques (as described here by Alan Zeichick) to reduce risk when making change is great advice, but why do that if you don’t have to? BTW, I think Kent would love the Agile Platform.

Thanks, Mike, for the thoughtful writeup. Hard to believe ESDC was more than six years ago. (Read the whole post here.)

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