I’m living under a rock, says ‘My Internet Business’ scammer

Today’s spam scam has the not-too-unusual subject line, “5 BIG Reasons to Join My Internet Business…”

But the best part is the first paragraph:

Unless you’ve been living under a rock, you have heard about the massively successful launch of My Internet Business.

Nope, sorry, I haven’t heard about your multi-level marketing scheme, Kylon & Naomi Trower, and nor do I want to. Nor does any honest person, or anyone who doesn’t want to be taken for a ride.

What’s fascinating about the “My Internet Business” scheme is that the people behind it have set up several fake Web sites claiming to “review” the scam, so that if folks search the Web trying to validate it, they’ll come across what appear to be regular people claiming that it’s the real deal. Clever.

You can tell them because they often use the same language over and over again, like “My Internet Business: Scam or Legit?” They tell you, of course, that it is totally legit, and here’s how you can sign up….

The deal is that you have to buy your way into becoming a franchise. You make money by signing up more people as franchisees. You recruit them by sending out spam. It’s a multi-level pyramid scheme.