"My product supports Windows 7" is not news

Attention PR and marketing professionals: An announcement that your Windows products support Windows 7 is not news.

It’s fairly safe to assume that every company with Windows desktop products is making darned sure that those products run on Windows 7.

The fact that your specific product runs on Windows 7 on Day 1 is not newsworthy. I’m honestly glad that it does: That’s good for your business, and good for your customers. But unless there’s some special circumstance, it’s not a news story.

What would be news?

Let me know if your Windows products do not run on Windows 7, and that you have no intention of making your Windows products run on Windows 7. That might be a news story, in a “man bites dog” sort of way.

Thank you for listening. And have a nice day.