Web sites developed for desktop browsers look, quite frankly, terrible on a mobile device. The look and feel is often wrong, very wrong. Text is the wrong size. Gratuitous clip art on the home page chews up bandwidth. Features like animations won’t behave as expected. Don’t get me started on menus — or on the use-cases for how a mobile user would want to use and navigate the site.
Too often, some higher-up says, “Golly, we must make our website more friendly,” and what that results in is a half-thought-out patch job. Not good. Not the right information, not the right workflow, not the right anything.
One organization, UserTesting.com, says that there are four big pitfalls that developers (and designers) encounter when creating mobile versions of their websites. The company, which focuses on usability testing, says that the biggest issues are:
Trap #1 – Clinging to Legacy: ‘Porting’ a Computer App or Website to Mobile
Trap #2 – Creating Fear: Feeding Mobile Anxiety
Trap #3 – Creating Confusion: Cryptic Interfaces and Crooked Success Paths
Trap #4 – Creating Boredom: Failure to Quickly Engage the User
Makes sense, right? UserTesting.com offers a quite detailed report, “The Four Mobile Traps,” that goes into more detail.
The report says,
Companies creating mobile apps and websites often underestimate how different the mobile world is. They assume incorrectly that they can create for mobile using the same design and business practices they learned in the computing world. As a result, they frequently struggle to succeed in mobile.
These companies can waste large amounts of time and money as they try to understand why their mobile apps and websites don’t meet expectations. What’s worse, their awkward transition to mobile leaves them vulnerable to upstart competitors who design first for mobile and don’t have the same computing baggage holding them back. From giants like Facebook to the smallest web startup, companies are learning that the transition to mobile isn’t just difficult, it’s also risky.
Look at your website. Is it mobile friendly? I mean, truly designed for the needs, devices, software and connectivity of your mobile users?
If not — do something about it.