Learn why SD Times is the print-publishing leader

An article in Media Business quotes my partner Ted Bahr in an overview of business-to-business publishing in the technology sector. It says,

… an upstart brand, BZ Media’s SD Times, has become a print leader in the sector. “That kind of left the market open for us,” Bahr said of Dr. Dobb’s withdrawal. He added that SD Times’ booked print advertising for this year is running about 33% ahead of 2009.

“Smaller companies are nimbler,” Bahr said as partial explanation for SD Times’ success. “They are able to act on opportunities faster than bigger companies. They don’t have to write a business plan, and it doesn’t have to be approved by a board.” (BZ Media has a staff of about 20 people.)

There’s a lot more to the story than that, of course. Read the entire piece, “The State of B-to-B Media,” which appeared today in Media Business.