Lame press release of the week: Client to get media interviews thanks to PR agency

However much this company is paying for its press relations advice… it’s too much. This is the start of a release that a company put onto the wire last week:

Jedi Mind to Receive Media Coverage at CES in Las Vegas

CARDIFF, Calif., Jan. 5 /PRNewswire-FirstCall/ — Jedi Mind, Inc. (Pink Sheets: JEDM) ( will be conducting interviews with several major media organizations at this year’s CES trade show in Las Vegas, January 7th – 10th. Through the efforts of our recently hired PR firm, “SS PR”, Jedi Mind has received numerous enquiries from newspaper, television and online media organizations interested in featuring The Company in their respective publications.

Oooh. Ahh. Stop the presses, everyone. The boilerplate in this press release about SS PR was longer than the entire coverage of the client, Jedi Mind. Makes you wonder: Is this a press release for Jedi Mind or self-promotion for SS PR?

Read the entire release here.

Z Trek Copyright (c) Alan Zeichick