To excerpt from Matthew Schwartz, “New print titles key in on changing markets, needs“:
Bahr is facing one of the hardest-hit ad sectors, with computing, software, telecommunications advertising down 17.8% in revenue and 11.7% in pages last year compared with 2006, according to Business Information Network.
Nevertheless, Bahr is confident Systems Management News is well-positioned for when the economy starts to bounce back. “Any b-to-b print publication is ‘how-to’ in nature. But if you continue to do that, you’re going to be beaten by the Web,” he said. “With print, you want to stop the world twice a month and allow readers to step back and get some perspective, as opposed to the daily firehose from the Web.”
Robert Williams, VP-sales and marketing at Software FX, a data visualization components vendor, has bought ad space in the first two issues of Systems Management News. “The doom and gloom about print is overblown,” he said. “I still like to see things in print, and you’re going to get the news presented a little differently in a biweekly.”