You’re welcome, HP! It was my pleasure!

The marketing folks at Hewlett-Packard are very, very polite.

As a matter of practice, I’m fairly aggressive about unsubscribing from unwanted e-mails, when I know that they come from legitimate sources. (By contrast, I delete and block true spam, such as messages from unknown sources.)

I get on a lot of mailing lists, and since my inbox is always overflowing, getting rid of the unwanted mess does help. (I wrote in April about my total inability to unsubscribe one of my e-mail addresses from Microsoft’s lists, so I had to block their messages instead.)

The HP folks are cut from a different cloth. First and foremost, they make it easy to unsubscribe from their unwanted marketing mailings (such as a faux “newsletter” from their HP Home and Home Office Store). But that’s not all: More impressively, they thank you for taking yourself off their mailing list (click on the picture and read the fine print). Now, that is service.