My media-relations talk at CMU West

I’ve been honored by Carnegie Mellon University’s Silicon Valley campus by an invitation to talk about media relations.

The talk is called, “Press relations: Telling the world about your better mousetrap,” and it’s a part of CMU’s exciting new Masters in Software Management program.

The talk is described thus:

If you build a better mousetrap, the world might beat a path to your door – but only if the world knows about it. The best way for the world to know about your better mousetrap is to have reporters cover it for trusted print and online sources. That means press relations (PR). Alan Zeichick, a Bay Area technology analyst, journalist, writer and publisher, will discuss the role of PR for software companies. The foundation of his talk will be a practical primer that Mr. Zeichick gives to software entrepreneurs, executives and marketers about how to do PR. This presentation covers news, product reviews, appointments, conferences & trade shows, and complex editorial relationship between publications and the companies that they cover. After the presentation, Mr. Zeichick will engage in a dynamic Q&A – just about every topic regarding publishing (print, online, business-to-business, business-to-consumer, general interest, editorial, advertising, circulation) is fair game!

The talk is on Tuesday, Sept. 25, starting at 8:15pm. Note that admission is free to the general public, alumni and students.