satya-nadellaI like this new Microsoft. Satya Nadella’s Microsoft. Yes, the CEO needs to improve his public speaking skills, at least when talking to women’s conferences. Yet when you look at the company’s recent activities, what appears are lots of significant moves toward openness, a very positive focus on personal productivity, and even inventiveness.

That’s not to say that Microsoft is firing on all cylinders. There is too much focus on Windows as the universal platform, when not every problem needs Windows as a solution. There is too much of a focus on having its own mobile platform, where Windows Phone is spinning its wheels and can’t get traction against platforms that are, quite frankly, better. Innovation is lacking in many of Microsoft’s older enterprise products, from Windows Server to Exchange to Dynamics. And Microsoft isn’t doing itself any favors by pushing Surface Pro and competing against its loyal OEM partners—thereby undermining the foundations of its success.

That said, I like some of Microsoft’s most recent initiatives. While it’s possible that some of them were conceived under former CEO Steve Ballmer, they are helping demonstrate that Microsoft is back in the game.

Some examples of success so far:

  • Microsoft Band. Nobody saw this low-cost, high-functionality fitness band coming, and it took the wind out of the Apple Watch and Samsung Gear. The Band is attractive, functional, and most importantly, cross-platform. Of course, it works best at present with Windows Phone, but it does work with Android and iOS. That’s unexpected, and given the positive reviews of Band, I’m very impressed. It makes me think: If Zune had been equally open, would it have had a chance? (Umm. Probably not.)
  • Office Mobile. The company dropped the price of its Office suite for iPhone, Android, Windows Phone and iPad to the best possible price: free. Unlike in the past, the mobile apps aren’t crippled unless you tie them to an Office 365 license for your Windows desktop. You can view, edit and print Word, Excel and PowerPoint documents; use OneNote; and even use the Lync communications platform. Whether Microsoft realized that mobile users are a different breed, or whether it saw the opportunity to use mobile as a loss leader, it’s hard to say. This change is welcome, however, and has added to Microsoft’s karma credit.
  • Microsoft Sway. Another “didn’t see it coming” launch, Sway is a new presentation program that will be part of the Office suite. It’s not PowerPoint; it’s geared toward online presentations, not slide shows. The company writes: “Sway’s built-in design engine takes the hassle out of formatting your content by putting all of it into a cohesive layout as you create. This means that from the first word, image, Tweet, or graphic you add, your Sway is already being formed for you. This is thanks to a lot of Microsoft Research technology we’ve brought together in the background. As you add more of your content, Sway continues to analyze and arrange it based on the algorithms and design styles we’ve incorporated.” That’s not PowerPoint—and it’s perfect for today’s Web and mobility viewing.
  • .NET Core is open source. Nadella said that Microsoft was committed, and the release of the .NET Core to GitHub is a big deal. Why did the company do this? Two reasons according to Immo Landwerth: “Lay the foundation for a cross-platform .NET. Build and leverage a stronger ecosystem.” Cross-platform .NET? That would indeed by welcome news, because after all, there should be nothing Windows-specific about the .NET sandbox. Well, nothing technical. Marketing-wise, it was all about customer lock-in to Windows.
  • Microsoft is removing the lock-in—or at least, some of the lock-in. That’s good for customers, of course, but could be scary for Microsoft—unless it ensures that if customers have a true choice of platforms, they intentionally choose Windows. For that to be the case, the company will have to step up its game. That is, no more Windows 8-style fiascos.

Microsoft is truly on the right track, after quite a few years of virtual stagnation and playing catch-up. It’s good that they’re back in the game and getting stuff done.

gamergateIt’s hard being a female programmer or software engineer. Of course, it’s hard for anyone to be a techie, male or female. You have to master a lot of arcane knowledge, and keep up with new developments. You have to be innately curious and inventive. You have to be driven, you have to be patient, and you have to be able to work swiftly and accurately.

Far too often, you have to work in a toxic culture. Whether in person or online, newbies get hazed and harassed. Men are verbally abused, certainly, in many software engineering organizations — there’s no room in many techie hangouts for wimps. However, women are almost always abused worse, and while men can learn to fight back, women are harassed in ways that are truly sickening.

Men are insulted and called names. Women receive death threats.

I’ve written about the challenges facing women in technology many times over the past decades. One recent column was “Fight back against the ugly ‘brogrammer’ trend,” written in May 2012. Yet I am continually astonished (in a bad way) by how terribly women are treated.

A recent example is what’s being called GamerGate. That where a number of prominent women gamers – including some game developers—have been attacked online. Several women have reported receiving very explicit threats, which have included disclosures of their home addresses. At least two women, game developer Zoe Quinn and media critic Anita Sarkeesian, have apparently fled their homes.

For background on this appalling situation, see Nick Wingfield’s story in the New York Times, “Feminist Critics of Video Games Facing Threats in ‘GamerGate’ Campaign.”

What can we do? Other than say, “This isn’t right,” it’s hard to be sure. I don’t know if anyone I know is involved in these sorts of threats. I am unsure if any readers here are involved in creating this culture of misogyny and fear. But I do know that in the broad world, anti-bullying, anti-hazing and anti-harassment programs apparently don’t work, or certainly don’t work for long.

Indeed, GamerGate has become a distraction. The discussion of GamerGate itself (which thrives on Twitter on with the hashtag #GamerGate) has seemingly overridden the bigger discussion about how women engineers, or women in the technology industry, are treated.

Christopher Grant, editor-in-chief of the gaming news/reviews site Polygon, has written a strong article about GamerGate, in which he writes,

Video games are capital “C” Culture now. There won’t be less attention, only more. There won’t be less scrutiny. There certainly won’t be less diversity, in the fiction of games themselves or in the demographics of their players. What we’re in control of is how we respond to that expansion, as journalists, as developers, as consumers. Step one has to be a complete rejection of the tools of harassment and fear — we can’t even begin to talk about the interesting stuff while people are literally scared for their lives. There can be no dialogue with a leaderless organization that both condemns and condones this behavior, depending on who’s using the hashtag.

GamerGate is evil. Perhaps harassment of women in the gaming industry is worse than in other technical fields. However, we should know, men and women alike, that despite the good work of groups like Women in Technology International and the Anita Borg Institute, the tech world is frequently hostile to women and tries to drive them out of the industry.

Alas, I wish I knew what to do.

Neineil-sedakal Sedaka insists that breakin’ up is hard to do. Will that apply to the planned split of Hewlett-Packard into two companies? Let’s be clear: This split is a wonderful idea, and it’s long overdue.

Once upon a time, HP was in three businesses: Electronics test equipment (like gas spectrometers); expensive, high-margin data center products and services (like minicomputers and consulting); and cheap, low-margin commodity tech products (like laptops, small business routers and ink-jet printers).

HP spun off the legacy test-equipment business in 1999 (forming Agilent Technologies) and that was a win-win for both Agilent and for the somewhat-more-focused remainder of HP. Now it’s time to do it again.

There are precious few synergies between the enterprise side of HP and the commodity side. The enterprise side has everything that a big business would want, from high-end hyperscale servers to Big Data, Software Defined Networks, massive storage arrays, e-commerce security, and oh, lots of consulting services.

Over the past few years, HP has been on an acquisitions binge to support its enterprise portfolio, helping make it more competitive against arch-rival IBM. The company has snapped up ArcSight and Fortify Software (software security); Electronic Data Systems (IT services and consulting); 3PAR (storage); Vertica Systems (database analytics); Shunra (network virtualization); Eucalyptus (private and hybrid cloud); Stratavia/ExtraQuest (data center automation); and of course, the absurdly overpriced Autonomy (data management).

Those high-touch, high-cost, high-margin enterprise products and services have little synergy with, say, the HP Deskjet 1010 Color Printer, available for US$29.99 at Staples. Sure, there’s money in printers, toner and ink, monitors, laptops and so on. But that’s a very different market, with a race-to-the-bottom drive for market share, horrible margins, crazy supply chain and little to differentiate one Windows-based product from another.

Analysts and investors have been calling for the breakup of HP for years; the company refused, saying that the unified company benefitted from an economy of scale. It’s good that CEO Meg Whitman has acknowledged what everyone knew: HP is sick, and this breakup into Hewlett-Packard Enterprise and HP Inc. is absolutely necessary.

Is breaking up hard to do? For most companies it’s a challenge at the best of times, but this one should be relatively painless. First of all, HP has split up before, so at least there’s some practice. Second, these businesses are so different that it should be obvious where most of HP’s employees, products, customer relationships, partner relationships and intellectual properly will end up.

That’s not to say it’s going to be easy. However, it’s at least feasible.

Both organizations will be attractive takeover targets, that’s for sure. I give it a 50/50 chance that within five years, IBM or Oracle will make a play for Hewlett-Packard Enterprise, or it will combine with a mid-tier player like VMware or EMC.

The high-volume, low-margin HP Inc. will have trouble surviving on its own, because that is an area where scale helps drive down costs and helps manage the supply chain and retail channels. I could see HP Inc. being acquired by Dell or Lenovo, or even by a deep-pocket Internet retailer like Amazon.com.

This breakup is necessary and may be the salvation of Hewlett-Packard’s enterprise business. It may also be the beginning of the end for the most storied company in Silicon Valley.

Graeme WarringThirty seconds. That’s about how long a mobile user will spend with your game before deciding if he or she will continue using it. Thirty seconds. Maybe a minute. If you haven’t engaged the customer by then, forget it.

That’s according to Graeme Warring, COO of 2XL Games LLC, a game startup based in Phoenix. Speaking at an investor conference here today sponsored by AZ TechBeat, Warring explained that while mobile games are exploding, it’s getting harder and harder to make money at it.

One culprit that’s especially true with mobile games is that the new business model is free-to-play. That is, gamers can download the mobile app at no cost. They have, therefore, little or no emotional investment. They might try the game. They might not try it. They might play for 30 seconds or a minute. There’s no sense of guilt to drive them to engage with the software for hours or days, and then be inspired to use in-app payments to improve the gaming experience.

By contrast, consider a console game, such as for Sony’s PlayStation 4 or Microsoft’s Xbox One. A typical game might cost US$60. The gamer has done his/her research before making that purchase. Thanks to the emotional and financial investment, he/she is going to make a serious effort to play that game.

“It’s problem transference,” explained Warring. Who owns the problem of ensuring that the player gives the game a serious try? For an expensive console game, it’s the player’s problem. For a free-to-play mobile game, it’s your problem as the game developer.

Getting the player to engage requires an outstanding initial experience. Don’t require a steep learning curve; the era of preliminary in-game tutorials is long gone. Get the player involved instantly, and make it a fun and rewarding experience. Later, and only later, should you try to monetize through in-app purchases. Whether it’s a new weapon for a shoot-em-up, or grippier tires for a racing game, or more lives and candy and prizes, those become appealing only after the player is hooked and engaged.

Warring and other speakers at the AZ TechBeat conference made the point that the best-selling, top-revenue-producing games come from a small number of firms. They insist, however, that there are tremendous opportunities to make a smaller game, perhaps one that costs less than $5 million to create and market, and to make a profit from the investment.

Marketing is key. Expect to spend as much on marketing as on development, “and be prepared to burn through that budget,” the speakers insisted. That may mean social media; it may mean licensing arrangements. To that end, they suggest that instead of creating your own new brand and attracting a new audience, you may do better licensing an existing brand and a proven audience. Making a motorcycle racing game? License and tie it in with an existing motorcycle event, if you can. Such a tie in might be expensive, but it might bootstrap downloads and maybe even help attract investors.

That, in turn, will buy you 30 seconds. Make the most of it.

apple_watchFirst Impressions of the Apple Watch: Surprised that it’s not called the iWatch. The user interface looks surprisingly cool. Distressed that the Apple Watch needs to be charged every day, but if the docking station is sufficiently easy to use, it shouldn’t be a deal breaker.

The watches look like real watches, beautiful as well as functional. The pricing of US$349 and up doesn’t scare me. The long delay for the release—not until early 2015—gives competitors like Motorola and Samsung a great opportunity to respond and seize the initiative. I hope that by the release date, Apple Watch will work with Android phones (and maybe Windows Phone), not only iPhones.

First Impressions of Pay-to-Yelp: The Ninth Circuit Court of Appeals in San Francisco ruled that Yelp did not extort businesses by changing how business reviews appeared on its site based on their advertising status. For example, because Yelp never had any agreement to be impartial in its dealings with Dr. Tracy Chan (a dentist who never bought ads from the company), the judge said:

We begin with Chan, who alleges that Yelp extorted her by removing positive reviews from her Yelp page. Chan asserts that she was deprived of the benefit of the positive reviews Yelp users posted to Yelp’s website, and that, had she received the benefits of the positive reviews, they would have counteracted the negative reviews other users posted. But Chan had no pre-existing right to have positive reviews appear on Yelp’s website. She alleges no contractual right pursuant to which Yelp must publish positive reviews, nor does any law require Yelp to publish them. By withholding the benefit of these positive reviews, Yelp is withholding a benefit that Yelp makes possible and maintains. It has no obligation to do so, however.

This sets a scary precedent that could affect all for-profit businesses that both provide a forum for user feedback and which benefit in some way from that feedback. For example, an electronics reseller will undoubtedly sell more products if the reviews of those products are positive. There is nothing to stop such a reseller from removing negative reviews of products that it wants to sell (such as those that have profit margins or where the manufacturer offers incentives), or removing positive reviews from other products. While I never had much faith in online reviews, whether of books, hotels or big-screen TVs, I will have even less faith in them now.

First Impressions of COBOL: Well, okay, it’s not a first impression, but let us revisit last week’s column, where I talked about job opportunities for young COBOL developers. Kevin Nitert, a 26-year-old developer from the Netherlands, responded, “While it’s very true [COBOL] is easy to learn, the problem is that most companies work directly on the mainframe or ISPF. So learning COBOL is only one part; you have to know about the mainframe environment as well and learn things about JCL and REXX.”

I totally agree and should have talked about the environment. It is easy to learn COBOL on your own or with online training. Picking up the mainframe and environment is much harder. It’s been my experience that employers bringing in employees to work on legacy systems expect to do such training themselves, especially if those employees are young and were hired for their aptitude, not for their specific legacy skills with the platform.

To be honest, it wouldn’t take long to bring newbies up to speed on REXX (Restructured Extended Executor, a sophisticated scripting and job-control language) and ISPF (Interactive System Productivity Facility, a development tool chain for IBM’s z-series mainframes).

bankamericard“My name is Patricia from the Bank of America fraud prevention department. This important message is for Mr. Alan Zeichick. We are calling to verify some potentially suspicious activity on your account. It is very important that we speak with you.”

Tuesday’s voicemail from my bank was short and simple. Nobody had pilfered a credit-card receipt or hacked into my account, the representative told me during our conversation. Rather, BofA had been notified by Visa (the credit card clearinghouse) that a retailer had been hacked, and many credit card numbers were stolen. Including mine. As of right now, my card was frozen; the bank will issue me a new card with a new number.

Who was the merchant? According to the BofA representative, Visa didn’t divulge that information due to an ongoing investigation. Nor did the representative know how many credit card numbers were stolen; all she knew what was that BofA was given a list of their bank’s customers who were affected.

These stories are coming far too often. Millions of cards were stolen in 2014 from diverse merchants like P.F. Chang’s China Bistro (a restaurant chain), Michaels Stores (art supplies), Sally Beauty (cosmetics), and Shaws (grocery stores). And those are only a few of the major vendors. Who knows how many smaller card thefts are either never reported, or aren’t deemed sufficiently juicy by the news media?

Some of you might be thinking, “We don’t take credit card numbers on our websites, so there’s no potential risk exposure.” Wrong. I am frequently astonished by the number of companies that maintain lots of customer data, and have that data pilfered. The Payment Card Industry (PCI) standards say that you should never store customer payment information. We’ve all seen that those standards are not followed, sometimes intentionally through neglect, and sometimes through flawed architecture, bad coding or lousy testing.

Let’s be clear: Encrypting browser communications does not protect your customers’ personal or financial information. If you are storing that information anywhere—in your data center, in the cloud—it is at real risk. The threats are active. Are your countermeasures active?

What is even more astonishing is that many of these thefts are of personal information stored on employees’ laptops. You may recall a high-profile case in 2013, where nearly 840,000 Horizon Blue Cross Blue Shield customers had their information compromised when two laptops were stolen from the New Jersey-based health insurance company.

To quote from the Star Ledger’s story,

The stolen laptops were password-protected but had unencrypted data, Horizon said in a statement today. A subsequent investigation determined the computers may have contained files with personal information, including names, addresses, dates of birth, and, in some instances, Social Security numbers and limited clinical information, the insurer said.

How is that possible? No possible scenario should allow customer information to be downloaded onto a desktop or laptop or tablet or phone. Ever. Encrypted or not, the data should never leave the server.

Please tell me you aren’t storing credit card info in files that can be stolen. Please tell me  your company has actively sought to ensure that customer information can never ever ever be downloaded from servers.

Data theft is a nuisance, for cardholders like me, and for businesses like yours. Do you protect your customers’ information?

four-cornersWe drove slightly more than 2,500 miles (4,000 kilometers), my wife and I, during a weeklong holiday. We explored different states in the western United States: Arizona (where we live), Colorado, New Mexico and Wyoming. The Rocky Mountains are incredible. Most of our vacation was at altitudes above 6,000 feet (1,800 meters). Many of the mountain peaks were above 14,000 feet (4,200 meters), and one road went above 11,000 feet (3,300 meters). Exciting!

The adventure involved bringing only smartphones, one running Android, one running iOS. We used mobile apps for navigation, for communication, for photography, for reading, for social media, for finding hotels and restaurants, just about everything.

We learned that apps only seem to run well when there is copious bandwidth, either WiFi at a hotel or a fast cellular data link. If a smartphone registered 4G or LTE, all was good. If the phone indicated that the connection was EDGE, GPRS or 3G, all bets were off. It’s not that data loaded slowly. That would be expected. It’s that the apps would crash, or time out, or posting data would fail, or nothing would happen at all. Many modern apps expect or demand lots and lots of bandwidth.

I’m not talking here about apps running completely offline. That’s an entirely different conversation. I’m talking about apps not gracefully handling situations where the bandwidth is narrower than a drinking straw.

Many developers test out their mobile apps using simulators. That, or on devices that have very high bandwidth connections, such an office WiFi network or the type of high-speed network that you’ll find in Silicon Valley, New York City, or other major tech hubs around the world. Having lots of mobile bandwidth is undoubtedly a blessing for developers, but for many consumers, that’s simply not the case.

Lots of customers live in areas with poor bandwidth, or find themselves traveling in places where connectivity is slow or intermittent. Given the use cases for mobile devices—that is, they are frequently used when not at home or in an office—optimizing apps for bad bandwidth should be mandatory. Hey, this isn’t about streaming 1080p movies. This is about being able to use a search engine, or call up a map, or be able to find a hotel room.

Will people use your apps in poor-bandwidth or intermittent-bandwidth situations? If so, here are some steps you can do to improve the user experience:

  1. Make sure that part of your testing involves low-bandwidth and intermittent-bandwidth scenarios. Find beta testers who live with poor bandwidth or who travel to such locations.
  2. Have your app test for throughput, and not only at application launch. Merely detecting whether the connection is WiFi or cellular is insufficient. If throughput is low, consider degrading the experience, such as by using lower-end graphics, in order to keep data moving.
  3. Cache, cache, cache.
  4. Don’t insist on reloading data each and every time the user either launches the app or switches to it. Alan’s pet peeves include news and other websites that freeze the UI while loading the latest headlines or content each time the app is brought to the foreground.
  5. If you detect that the device is in a low-bandwidth environment, pause background data syncing, or at least ask the user if he/she would like to do so.
  6. If you are sending audio or video, compress the heck out of it. That may involve choosing different algorithms for different bandwidth situations, with low-bandwidth scenarios using narrower and lossier codecs.

satya-nadellaMicrosoft has evolved considerably. It’s moved from its early days selling developer tools, or its era focusing on Windows and Office, or its run as a server software maker, or its first iteration as a cloud/online services company. Despite all the myriad changes, it’s always been true that Microsoft does not excel at innovation.

In fact, when the company focuses on innovation, it often misses with its products and pricing. Features are implemented badly, bugs proliferate, messages are muddled and strategy appears non-existent.

This confuses customers, annoys developers and frustrates partners.

When, by contrast, Microsoft focuses on execution, it does much, much better. Software and services are about getting the details right, and that means understanding the customers, not slamming out a bewildering product that has state-of-the-art technology but doesn’t make sense to anyone.

This is true whether you are talking about operating systems like Windows, or back-end products like Bing or SharePoint, or mobile phones. The new, innovative, visionary, ground-breaking products (or product upgrades) nearly always disappoint.

Reading new CEO Satya Nadella’s letter to his employees, I am concerned that Microsoft doesn’t understand that customers want excellent products. That means execution more than it means innovation.

Nadella’s letter, called “Bold Ambition & Our Core,” was published on July 10. Right up front, Nadella says, “The day I took on my new role I said that our industry does not respect tradition – it only respects innovation.”

That scares me. I think he misses the point.

Nadella writes,

At our core, Microsoft is the productivity and platform company for the mobile-first and cloud-first world. We will reinvent productivity to empower every person and every organization on the planet to do more and achieve more.

What does it mean to reinvent productivity? I’m sure it means more than carrying around a Microsoft Surface Pro 3 device that tries to be both a notebook computer and a tablet, but doesn’t truly succeed in either configuration.

Nadella continues,

Productivity for us goes well beyond documents, spreadsheets and slides. We will reinvent productivity for people who are swimming in a growing sea of devices, apps, data and social networks. We will build the solutions that address the productivity needs of groups and entire organizations as well as individuals by putting them at the center of their computing experiences.

It’s a beautiful concept – but so far, Microsoft’s bread and butter has been specifically documents, spreadsheets and slides. Is he talking about SharePoint and Yammer?

In the 3,000-word missive, Nadella spends a lot of time talking about specific areas. He talks about “digital work and life experiences,” which are productivity enhancers designed for the mobile-first and cloud-first world. He talks about context-rich connections between experience, such as with the Cortana app on Windows Phone. He talks about the cloud, where

the combination of Azure and Windows Server makes us the only company with a public, private and hybrid cloud platform that can power modern business. We will transform the return on IT investment by enabling enterprises to combine their existing datacenters and our public cloud into one cohesive infrastructure backplane.

Nadella also talks about Xbox:

The single biggest digital life category, measured in both time and money spent, in a mobile-first world is gaming. We are fortunate to have Xbox in our family to go after this opportunity with unique and bold innovation. Microsoft will continue to vigorously innovate and delight gamers with Xbox.

What’s missing from Nadella’s call-to-arms letter? You won’t read much specifically about Windows Phone, about notebooks and desktop computers, about desktop Windows, or even traditional Office.

You also didn’t see much about execution, about delivering excellent products. All I read is innovate, innovate, innovate. Ideas are nice, Mr. Nadella, but I’d like to see a company that actually delights its customers, instead of frustrating them with its latest upgrades.

googletvGOOGLE I/O 2004, SAN FRANCISCO — What is Android? It’s hard to know these days, and I’m not sure if that’s good or not. We all know what happened when Microsoft began seeing Windows as a common operating system for everything from embedded systems to desktops to phones to servers. By trying to be reasonably good at everything, Windows lost its way and ceased being the best platform for anything.

Once upon a time, Android was a free operating system for smartphones, conceived of as a rival for Symbian and (believe it or not) Windows Mobile. Google purchased Android Inc. in 2005; the Open Handset Alliance launched in 2007; and the first smartphone running Android appeared in 2008. Today, Android-based phones dominate the market, with the most visible handset makers being Samsung and LG. Some estimates show that at the end of 2013, more than 81% of all smartphones were running Android.

From its origins in smartphones, it was natural that Android would expand to tablets. Although no Android tablet has emerged as a clear market leader, there are many manufacturers, from Samsung to Amazon to Google to Asus. While Android has decisively eclipsed Apple’s iPhone in the smartphone market, the iPad still defines tablets.

What else? Android is now an operating system for head-mounted displays, smartwatches, wearables, televisions and automotive entertainment systems.

We’re all familiar with Google Glass, which is based on Android. The company is working hard to recruit developers to build Glassware. This spring, Android announced Android Wear, which is described as “your key to a multiscreen world,” especially if one of those screens will be a smart watch. A few companies, including LG, Samsung and Motorola, have announced watches.

Remember Google TV? It was not a success in the market. The replacement, announced this week here at the annual Google I/O developer conference, is called Android TV. According to Google, “Thousands of apps in the Google Play Store are already optimized for TVs.”

Google is clearly interested in cars, and not only because it wants to build self-driving vehicles. A few aftermarket audio system makers have used off-the-shelf Android as the driver in replacement automotive head units. This week, Google announced Android Autoas a competitor to Apple’s iOS-focused CarPlay. As with smartphones, Google set up a vendor alliance — in this case, the Open Automotive Alliance — to developer industry specifications and to drive alliances with car manufacturers.

From the looks of things, Android is now intended to become a general-purpose operating system. Good for embedded, small-footprint, app-based, highly connected devices.

Google’s emphasis, though, isn’t on the hardware, but on that increasingly multiscreen world. With screens spanning the wrist, phone, tablet, head-mounted displays and televisions, Android looks to be everywhere. And that means that Google Play will be everywhere. Thus Google advertisements everywhere too. I mean, duh.

I guess that’s the future of computing: Android Everywhere.

Surface-Pro-3With the May 20 introduction of the Surface Pro 3, Microsoft has unofficially withdrawn from the tablet market. If you’re looking for a tablet computer, your two main platform choices are now Android and iOS.

The Surface Pro 3 isn not an Apple iPad competitor. It doesn’t go up against the Google Nexus family, or the broad Samsung Galaxy product range. Nope.

With the Surface Pro 3, Microsoft has quietly redefined the Surface product line as consisting of ultralight Windows notebooks with touch-screens and removable keyboards. That’s a “tablet” in the sense of the circa-2005 Windows tablets that ran Microsoft Windows XP Tablet PC Edition. I still have a Fujitsu Lifebook T4010 from that generation, and it was an excellent notebook, with flip-around screen and stylus. Better than a conventional notebook, yes. A device like an iPad or Nexus or Galaxy? Nope.

Yet the Surface Pro family is not inexpensive. It’s priced like high-powered, lightweight notebooks like Apple’s MacBook Air. In some configurations, it’s even pricier. As Microsoft writes in its specifications: “Surface Pro 3 has a 12-inch ClearType Full HD display, fourth-generation Intel Core processor, and up to 8GB of RAM. With up to nine hours of Web-browsing battery life, Surface Pro 3 has all the power, performance and mobility of a laptop in an incredibly lightweight, versatile form.”

Doesn’t sounds like a Galaxy, Nexus or iPad killer. Of course, the Surface can be a tablet sometimes, and that’s Microsoft’s thinking: Most of the time, you want a notebook. Sometimes you want a tablet. Why have two machines?

The complexity of Windows 8.0 (shipped with the original Surface Pro) and the newer Windows 8.1 made the Surface a questionable replacement for a standard tablet. For a short period of time, yes, you can unclick the keyboard and have a walk-around tablet for surfing the Web, watching a movie, reading a book, playing a game or filling in forms.

No comparison to what most of us call tablets: “Surface Pro 3 is a tablet and a laptop: multiple processors, RAM and storage options intersect with a sleek design that, with a simple snap or click, transform the device from a perfectly balanced tablet to a full-functioning laptop and back again— all in a beautiful package that is 30 percent thinner than an 1-inch MacBook Air,” says Microsoft.

The Surface Pro 3 is like an upgraded Fujitsu Lifebook from 2005. Another quote from Microsoft’s announcement:

“So many people carry both a laptop and a tablet but really want just one device that serves all purposes,” said Panos Panay, corporate vice president for Microsoft Surface. “Surface Pro 3 is the tablet that can replace your laptop—packing all the performance of a fully powered laptop into a thin, light and beautifully designed device. You’ll love being able to carry a single device for your next class, workday or weekend getaway knowing you have all the power you need.”

Also, the bevy of configurations—see Microsoft’s pricing sheet—makes this more like a notebook purchase than a tablet. Four storage configurations from 64GB to 512GB. Intel i3, i5 and i7 processors. 4GB or 8GB RAM. USB ports, microSD card reader, Mini DisplayPort, for external monitor: It’s a notebook. Except, of course, that you have to buy the keyboard separately. Bad move, Microsoft.

I am a genuine fan of the Surface Pro. I own the original 2013 model and use it as my main Windows portable. Yeah, it’s a bit slow, and the battery life is terrible, but it’s an excellent notebook. The new Surface Pro 3 is superior. Were I shopping for a new Windows machine, I’d run down to the Microsoft store and buy one.

But it’s not a tablet. There’s no small form-factor version of the Surface Pro 3. There is no upgrade of the truly tablet-class non-pro Surface running Windows RT, which you can pick up for US$299.

Bottom line: Microsoft makes great hardware, and has pulled out of the tablet market.

Steve-WozniakI’ve had the opportunity to meet and listen to Steve Wozniak several times over the years. He’s always funny and engaging, and his scriptless riffs get better all the time. With this one, he had me rolling in the aisle.

The Woz’s hour-long talk (and Q&A session) covered familiar ground: His hacking the phone system with blue boxes (and meeting Captain Crunch), working his way though college, meeting Steve Jobs, designing the Apple I and Apple II computers, the dispute about the Apple Macintosh vs. Apple Lisa, his amnesia after a plane crash, his dedication to Elementary school teaching, his appearance on the TV competition Dancing with the Stars in 2009, and so on.

Many of us have heard and read these stories before — and love them.

Read all about his talk here, in my story on the SmartBear blog….

Dr. Douglas Engelbart, who passed away on July 2, was best known as the inventor of the computer mouse. While Dr. Engelbart was the brains behind many revolutionary ideas, his demonstration of a word processor using a mouse in 1968 paved the way for the graphical user interfaces in Xerox’s Alto (1973), Apple’s Lisa (1979) and Macintosh (1984), Microsoft’s Windows (1985) and IBM’s OS/2 Presentation Manager (1988).

Future generations may regard the mouse as a transitional technology. Certainly the touch interface, popularized in the iPad, Android tablets and Windows 8, are making a dent in the need for the mouse — though my Microsoft Surface Pro is far easier to use with a mouse, in addition to the touch screen.

Voice recognition is also making powerful strides. When voice is combined with a touch screen, it’s possible to envision the post-WIMP (Windows, Icons, Menus and Pointing Devices) mobile-style user experience surpassing mouse-driven systems.

Dr. Engelbart, who was recently fêted in Silicon Valley, was 88. Here are some links to help us gain more insight into his vision:

Obituary in the New York Times, by John Markoff.

“The Mother of All Demos” on 1968. Specifically, see clips 3 and 12 where Dr. Engelbart edits documents with a mouse.

A thoughtful essay about Dr. Engelbart’s career, by Tom Foremski.

I never had the honor of meeting Dr. Engelbart. There was a special event commemorating his accomplishments at Stanford Research Institute in 2008, but unfortunately I was traveling.

It’s remarkable for one person to change the world in such a significant way – and so fast. Dr. Engelbart and his team invented not only the mouse, but also personal computing as we know it today. It is striking how that 1968 demo resembles desktop and notebook computing circa 2013. Not bad. Not bad at all. May his memory be a blessing.

Like many of you, I travel with a vast array of personal electronic devices – so much that my briefcase bulges with screens, batteries, cables and charging bricks. Some devices are turned off when I’m on an airplane – and some aren’t, often because I forget.

Take this week, for example. I am working out of SD Times’ New York headquarters, instead of my usual office near San Francisco. What did I bring? A 13-inch mid-2011 MacBook Air notebook, an iPad Mini with Logitech Ultrathin Keyboard, a Google Nexus 7 tablet, a Galaxy Nexus phone, a Virgin Mobile MiFi access point, Bose QuietComfort 15 noise-cancelling headphones, RocketFish RF-MAB2 Bluetooth stereo headset, a Microsoft Notebook Optical Mouse 3000, a USB hub, and an HP-15C calculator. Oh, let’s not forget the Canon PowerShot S100 digital camera. And my Pebble watch.

All that for a five-day trip. A bit excessive? Maybe.

I can guarantee that not every device is powered down during a flight. Yes, the flight attendants ask passengers to turn devices all the way off, and I have good intentions. But there’s a good chance that the laptop is sleeping, that some tablets and the phone might in airplane mode instead of off, I might have forgotten to slide the switch on the Logitech keyboard, and so-on.

Think about all the electronic noise from those electronics. Think about all the potential interference from the WiFi, cellular and Bluetooth radios, the GPSes in the phone and Google tablet… yet it doesn’t seem to make a tangible difference.

I’m not alone in failing to turn off every personal electronic device. According to a new study by the Consumer Electronics Association,

Almost one-third (30 percent) of passengers report they have accidently left a PED turned on during a flight. The study found that when asked to turn off their electronic devices, 59 percent of passengers say they always turn their devices completely off, 21 percent of passengers say they switch their devices to “airplane mode,” and five percent say they sometimes turn their devices completely off. Of those passengers who accidently left their PED turned on in-flight, 61 percent said the device was a smartphone.

At least I have good intentions. Many travelers intentionally keep playing games with their phones, hiding them when the flight attendant walks by, taking them out as soon as the uniformed crewmember stops looking.

That doesn’t change the reality that devices are left turned on — and the flights appear to be perfectly safe. It’s time for the U.S. Federal Aviation Administration, and the U.S. Federal Communications Commission, to stop the ban on using electronic devices during takeoff, landing, and flying at altitudes under 10,000 feet.

Tickets for the Apple Worldwide Developer Conference went on sale on Thursday, April 25. They sold out in two minutes.

Who says that the iPhone has lost its allure? Not developers. Sure, Apple’s stock price is down, but at least Apple Maps on iOS doesn’t show the bridge over Hoover Dam dropping into Black Canyon any more.

Two minutes.

To quote from a story on TechCrunch,

Tickets for the developer-focused event at San Francisco’s Moscone West, which features presentations and one-on-one time with Apple’s own in-house engineers, sold out in just two hours in 2012, in under 12 hours in 2011, and in eight days in 2010.

Who attends the Apple WWDC? Independent software developers, enterprise developers and partners. Thousands of them. Many are building for iOS, but there are also developers creating software or services for other aspects of Apple’s huge ecosystem, from e-books to Mac applications.

Two minutes.

Mobile developers love tech conferences. Take Google’s I/O developer conference, scheduled for May 15-17. Tickets sold out super-fast there as well.

The audience for Google I/O is potentially more diverse, mainly because Google offers a wider array of platforms. You’ve got Android, of course, but also Chrome, Maps, Play, AppEngine, Google+, Glass and others beside. My suspicion, though, is that enterprise and entrepreneurial interest in Android is filling the seats.

Mobile. That’s where the money is. I’m looking forward to seeing exactly what Apple will introduce at WWDC, and Google at Google I/O.

Meanwhile, if you are an Android developer and didn’t get into Google I/O before it sold out – or if you are looking for a technical conference 100% dedicated to Android development – let me invite you to register for AnDevCon Boston, May 28-31. We still have a few seats left. Hope to see you there.

What is going on at Google? I’m not sure, and neither are the usual pundits.

Last week, Google announce that Andy Rubin, the long-time head of the Android team, is moving to another role within the company, and will be replaced by Sundar Pichai — the current head of the company’s Chrome efforts.

To quote from Larry Page’s post

Having exceeded even the crazy ambitious goals we dreamed of for Android—and with a really strong leadership team in place—Andy’s decided it’s time to hand over the reins and start a new chapter at Google. Andy, more moonshots please!

Going forward, Sundar Pichai will lead Android, in addition to his existing work with Chrome and Apps. Sundar has a talent for creating products that are technically excellent yet easy to use—and he loves a big bet. Take Chrome, for example. In 2008, people asked whether the world really needed another browser. Today Chrome has hundreds of millions of happy users and is growing fast thanks to its speed, simplicity and security. So while Andy’s a really hard act to follow, I know Sundar will do a tremendous job doubling down on Android as we work to push the ecosystem forward. 

What is the real story? The obvious speculation is that Google may have too many mobile platforms, and may look to merge the Android and Chrome OS operating systems.

Ryan Tate of Wired wrote, in “Andy Rubin and the Great Narrowing of Google,”

The two operating system chiefs have long clashed as part of a political struggle between Rubin’s Android and Pichai’s Chrome OS, and the very different views of the future each man espouses. The two operating systems, both based on Linux, are converging, with Android growing into tablets and Chrome OS shrinking into smaller and smaller laptops, including some powered by chips using the ARM architecture popular in smartphones.

Tate continues,

There’s a certain logic to consolidating the two operating systems, but it does seem odd that the man in charge of Android – far and away the more successful and promising of the two systems – did not end up on top. And there are hints that the move came as something of a surprise even inside the company; Rubin’s name was dropped from a SXSW keynote just a few days before the Austin, Texas conference began.

Other pundits seem equally confused. Hopefully, we’ll know what’s on going on soon. Registration for Google’s I/O conference opened – and closed – on March 13. If you blinked, you missed it. We’ll obviously be covering the Android side of this at our own AnDevCon conference, coming to Boston on May 28-31.

teslaIf there’s no news… well, let’s make some up. That’s my thought upon reading all the stories about Apple’s forthcoming iWatch – a product that, as far as anyone knows, doesn’t exist.

That hasn’t stopped everyone from Forbes to CNN to the New York Times from jumping in with breathless analysis of the rumor.

Turn the page.

More breathless analysis focused on why Microsoft’s stores and retail partners didn’t have enough stock of the Surface Pro tablet. Was this intentional, some wondered, part of a scheme to make the device appear more popular?

My friend John P. Mello Jr. had solid analysis in his article for PC World, “Microsoft Surface Pro sell-out flap: Is the tablet really that popular?

I think the real reason is that Microsoft isn’t very good at sales estimation or manufacturing logistics. Companies like Apple and HP have dominated, in large part, because of their master of the supply chain. Despite its success with the Xbox consoles, Microsoft is a hardware newbie. I think the inventory shortfall was a screw-up, but an honest one.

After all, when Apple or Samsung run out of hot items, nobody says “It’s a trick.”

Can’t leave the conversation about rumors without mentioning the kerfuffle with the New York Times’s story, “Stalled Out on Tesla’s Electric Highway.” In short: Times columnist John M. Broder claims that the Tesla Model S electric car doesn’t live up to its claimed 265-mile estimated range. Tesla founder Elon Musk tweeted “NYTimes article about Tesla range in cold is fake.”

Everyone loves a good twitter-fight. Dozens of pundits, and gazillions of clicks, are keeping this story in the news.

The subject line in today’s email from United Airlines was friendly. “Alan, it’s been a while since your last trip from Austin.”

Friendly, yes. Effective? Not at all close.

Alan, you see, lives in northern California, not in central Texas. Alan rarely goes to Austin. Alan has never originated a round trip from Austin.

My most recent trip to Austin was from SFO to AUS on Feb. 13, 2011, returning on Feb. 15, 2011. The trip before that? In 2007.

Technically United is correct. It indeed has been a while since my last trip from Austin. Who cares? Why in the world would United News & Deals — the “from” name on that marketing email— think that I would be looking for discounted round-trip flights from Austin?

It is Big Data gone bad.

We see example of this all the time. A friend loves to post snarky screen shots of totally off-base Facebook ads, like the one that offered him ways to “meet big and beautiful women now,” or non-stop ads for luxury vehicles. For some reason, Lexus finds his demographic irresistible. However: My friend and his wife live in Manhattan. They don’t own or want a car.

Behavioral ad targeting relies upon Big Data techniques. Clearly, those techniques are not always effective, as the dating, car-sales and air travel messages demonstrate. There is both art and science to Big Data – gathering the vast quantities of data, processing it quickly and intelligently, and of course, using the information effectively to drive a business purpose like behavioral marketing.

Sometimes it works. Oops, sometimes it doesn’t. Being accurate isn’t the same as being useful.

Where to learn that art and science? Let me suggest Big Data TechCon. Three days, dozens of practical how-to classes that will teach you and your team how to get Big Data right. No, it’s not in Austin— it’s near Boston, from April 8-10, 2013. Hope to see you there— especially if you work for United Airlines or Lexus.

Tomorrow Americans will celebrate Thanksgiving. This is an odd holiday. It’s partly religious, but also partly secular, dating back to the English colonization of eastern North America. A recent tradition is for people to share what they are thankful for. In a lighthearted way, let me share some of my tech-related joys.

• I am thankful for PDF files. Websites that share documents in other formats (such as Microsoft Word) are kludgy, and document never looks quite right.

• I am thankful for native non-PDF files. Extracting content from PDF files to use in other applications is a time-consuming process that often requires significant post-processing.

• I am thankful that Hewlett-Packard is still in business – for now at least. It’s astonishing how HP bungles acquisition after acquisition after acquisition.

• I am thankful for consistent language specifications, such as C++, Java, HTML4 and JavaScript, which give us a fighting chance at cross-platform compatibility. A world with only proprietary languages would be horrible.

• I am thankful for HTML5 and CSS3, which solve many important problems for application development and deployment.

• I am thankful that most modern operating systems and applications can be updated via the Internet. No more floppies, CDs or DVDs.

• I am thankful that floppies are dead, dead, dead, dead, dead.

• I am thankful that Apple and Microsoft don’t force consumers to purchase applications for their latest desktop operating systems from their app stores. It’s my computer, and I should be able to run any bits that I want.

• I am thankful for Hadoop and its companion Apache projects like Avro, Cassandra, HBase and Pig, which in a only a couple of years became the de facto platform for Big Data and a must-know technology for developers.

• I am thankful that Linux exists as a compelling server operating system, as the foundation of Android, and as a driver of innovation.

• I am thankful for RAW photo image files and for Adobe Lightroom to process those RAW files.

• I am thankful for the Microsoft Surface, which is the most exciting new hardware platform since the Apple’s iPad and MacBook Air.

• I am thankful to still get a laugh by making the comment, “There’s an app for that!” in random non-tech-related conversations.

• I am thankful for the agile software movement, which has refocused our attention to efficiently creating excellent software, and which has created a new vocabulary for sharing best practices.

• I am thankful for RFID technology, especially as implemented in the East Coast’s E-Zpass and California’s FasTrak toll readers.

• I am thankful that despite the proliferation of e-book readers, technology books are still published on paper. E-books are great for novels and documents meant to be read linearly, but are not so great for learning a new language or studying a platform.

• I am thankful that nobody has figured out how to remotely hack into my car’s telematics systems yet – as far as I know.

• I am thankful for XKCD.

• I am thankful that Oracle seems to be committed to evolving Java and keeping it open.

• I am thankful for the wonderful work done by open-source communities like Apache, Eclipse and Mozilla.

• I am thankful that my Android phone uses an industry-standard Micro-USB connector.

• I am thankful for readers like you, who have made SD Times the leading news source in the software development community.

Happy Thanksgiving to you and yours.

So much I could write about today. The U.S. presidential elections. Intel’s new 60-core PCIX-based coprocessor chip. The sudden departure of Steven Sinofsky from Microsoft, after three years as president of the Windows Division. The Android 4.2 upgrade that unexpectedly changed the user experience on my Nexus phone. All were candidates.

Nah. All those ideas are off the table. Today, let’s bask in the warm geekiness of the Google Self-Driving Car. The vehicle, an extensively modified Lexus RH450h hybrid sport utility, lives here in Silicon Valley. The cars are frequently sighted on the highways around here, and in fact my wife Carole saw one in Mountain View last week.

Until today, I had never seen one in action, but at lunchtime, the Self-Driving Car played with me on I-280. If you’re not familiar with the Google Self-Driving Car, here’s a great story in the New York Times about one of the small fleet, “Yes, Driverless Cars Know the Way to San Jose.”

I encountered the Google car going northbound on I-280, and passed it carefully. Many cars lengths ahead, I carefully changed into its lane and slowed down slightly — and waited to see what the self-driving car would do.

The Google car approached slowly, signaled, moved into the next lane, and passed me. I was taking pictures out the window — and the Google engineer sitting in the passenger seat smiled and waved. It was just another day for the experimental hardware, software and cloud-based services.

Yet, why do I have the feeling of having a Star Trek-style First Contact with an alien artificial life form? It is wonderful living in Silicon Valley and being a participant in the evolution of modern technology – both at the IDE and behind the wheel.

windows-phone-8It take a lot to push the U.S. elections off the television screen, but Hurricane Sandy managed the trick. We would like to express our sympathies to those affected by the storm – too many lives were lost, homes and property destroyed, businesses closed.

Microsoft and Google had scheduled tech events for the week of Oct. 29. Build took place as scheduled on the Microsoft campus in Redmond, Wash. Google cancelled its New York City launch event and offered its products rollouts via blog.

The big Microsoft news was the release of Windows Phone 8, with handsets from HTC, Nokia and Samsung set to go on sale starting in November. This follows, of course, the rollout of Windows 8 and the Surface with Windows RT ARM-based notebook/tablet device on Oct. 26.

Everyone that I know who has talked to who has used a prerelease Windows Phone 8 has been impressed. (I have a Windows Phone 7.5 device and find the Live Tile apps to be quite usable and exciting. I look forward to installing Windows Phone 7.8 on that device.) Through a strong program of incentives for app developers, there are many flagship apps for the phone already.

There are three compelling messages Windows Phone developers:

  • You can use Visual Studio and familiar tools to build apps for Windows Phone 8.
  • Windows Phone 8 is almost identical to Windows 8, so there’s minimal learning curve.
  • Windows Phone 8 is a reboot of the platform, which means you’ll face few competitors in the app store, called Windows Phone Store.

Of course, the downside is:

  • The installed base of Windows Phone 8 is nonexistent, compared to gazillions of iOS, Android and even BlackBerry OS.

If I were an entrepreneurial mobile app developer, I’d give Windows Phone 8 a try.

Google’s news was much more incremental: More hardware and a minor rev of Android.

The new hardware, announced in the Google Official Blog, is a new phone called the Nexus 4 and a 10-inch tablet called the Nexus 10. The big tablet has 2560×1600 display – that’s the same resolution as many 27-inch desktop monitors, and I’d love to see one.

Google’s seven-inch tablet announced during the summer, the Nexus 7, came only with 16GB of RAM and WiFi. Now you can get it with 32GB RAM or GSM-based cellular connections using the HSPA+ mobile standard. These are good hardware upgrades, but aren’t “stop the presses” material in the weeks surrounding the launch of Windows Phone, Windows Phone 8, Surface and Apple’s iPad Mini. Heck, the tablet doesn’t even have 4G.

The operating system update is Android 4.2, which is still called Jelly Bean. There are plenty of consumer features, such as a spherical panoramic camera mode, and a smarter predictive keyboard. The ability to support many users is a good feature, and one frankly that is long overdue for these expensive tablets.

Expect to see more about Android 4.2 at AnDevCon IV, coming up Dec. 4-7, 2012. Maybe someone will bring one of those 10-inch tablets so we can see the screen.

The jury is in: Samsung was found to have infringed upon Apple’s numerous mobile patents. The jury’s verdict form, handed down in the United States District Court in San Jose, Calif., found that in many cases that the “Samsung entity has diluted any Apple trade dress(es).” What’s more, Apple proved “by a preponderance of the evidence that the Samsung entity’s direction was willful.”

Ouch. This is the worst case scenario for Samsung. Forget about the US$1.049 billion in damages that Samsung is supposed to pay Apple. What this means is that the jury agreed with what everyone knew simply by looking at the hardware and playing with the software: the Samsung Galaxy Tab 10.1 is just like the iPad.

On the short term, this ruling is going have a chilling effect not only on Apple, but on every maker of Android devices. The more similar the devices are to Apple’s iOS phones and tablets, the more scared the hardware manufacturers are going to be. (That is, if the verdict stands and isn’t overturned on appeal.)

We can expect to see a lot of introspection within the Android ecosystem. Google, Samsung and the other device manufacturers will look close, really close, to make sure they stay away from the specific patents cited in this case.

We can expect to see software updates and hardware guidelines that will take Android devices farther from Apple’s devices.

On the short term – this will depress sales of Android devices. On the longer term, we will see a ton of innovation that will truly differentiate Android from iOS.

For too long, Android handset- and tablet-makers have been trying to get as close to the iPhone and iPad design as possible. It’s not laziness or a lack of technical savvy, in my opinion. It’s just that Apple has done such a good job of defining the smartphone and tablet that consumers expect that, well, that’s just how the platforms should work.

Salespeople want to sell Android devices that are identical to Apple devices, only less expensive.

Consumers who choose Android are sometimes making those selections based on technical merit, but are sometimes looking for something that’s just like an iPhone/iPad, only different. Perhaps they want more memory, perhaps a bigger phone screen, perhaps a smaller tablet screen, perhaps a slide-out keyboard, sometimes a removable battery, sometimes simply a brand that isn’t spelled “Apple.”

Of course, with rumors that Apple is about to release a 7-inch iPad, the job of Android tablet companies is only going to get harder. In my own informal polling, folks who have purchased 7-inch tablets have done so mainly because Apple doesn’t sell one.

For the next year or so, Samsung and the whole Android community will fall back and retrench. That will involve unleashing innovation that may have been stifled, as they preferred to imitate the iOS designs instead of pushing their own ideas.

Imitation may be the most sincere form of flattery – but in the smartphone and tablet markets, imitation is off the table. For good.

The temptation to write about Microsoft’s brand-new logo is almost unbearable. I’ve been trying to resist but… okay. I can’t resist any longer.

Microsoft has a new logo. It has color squares reminiscent of the four color blocks in Office, SharePoint, Visual Studio, and so-on, with the word “Microsoft” spelled out in type. The Pac-Man-like bite out of the letter “o” is gone.

You can see the new logo in this blog post from Jeff Hansen, General Manager, Brand Strategy, Microsoft. Hansen writes

The Microsoft brand is about much more than logos or product names. We are lucky to play a role in the lives of more than a billion people every day. The ways people experience our products are our most important “brand impressions”. That’s why the new Microsoft logo takes its inspiration from our product design principles while drawing upon the heritage of our brand values, fonts and colors.

Ahhh. When I see companies redrawing their logos, I’m reminded of ship stewards rearranging the deck chairs. Don’t they have something better to spend their time on, their money on, than redrawing a well-recognized, 25-year-old logo? Think about the signs that must be remade, documents that must be reprinted, business cards, brand identity handbooks, and so-on. The ROI for this is what?

The same was true, by the way, for the last several movies based on the Star Trek: The Next Generation crew. Why was the Federation constantly redesigning its Star Fleet uniforms? But I digress.

Let’s not forget the 2010 logo redesign for the Gap, a chain of clothing stores. The social-media outrage about this logo change was so swift that the Gap reversed itself a week later. Amazing. You can read the whole sordid story here in Vanity Fair.

The new Microsoft logo isn’t terrible. But it’s not wonderful either. Yes, the colors tie the corporate logo to flagship product identities, but other tech companies like Google use similar colors with Chrome and other product lines. The new Microsoft logo seems utterly unnecessary – and the timing isn’t great.

Let’s talk about the HP-67 and HP-97 programmable calculators.

Introduced in 1976, both those models hold place of pride in my collection of vintage computation devices – which consists of a tremendous number of older Hewlett-Packard and Texas Instruments calculators, as well as dozens of slide rules going back to the late 1800s.

The four-function pocket calculator was the feature phone of its era. Arriving in the early 1970s, they swiftly replaced adding machines. The HP-35 calculator (1972) with its trig, log and exponential functions, singlehandedly killed the slide rule industry.

Programmable calculators with persistent removable storage – specifically Hewlett-Packard’s HP-65 (1974) and Texas Instruments’ SR-52 (1975) – were the equivalent of the first smartphones. Why? Because you could store and load programs on little magnetic cards. You could buy pre-written packs of programs on those cards from HP and TI. There were user groups where calculator programs could publish and share programs. And there were even a few commercial developers who sold programs on cards as well.

Some of my earliest published programs were written for HP and TI calculators in the mid-1970s. A foundational part of my own history as a computer scientist was learning how to do some pretty sophisticated work with only a few hundred bytes of addressable memory. Not megabyes. Not kilobytes. Bytes.

In modern terms, we would call calculator programs distributed on mag cards “apps.” The HP-65 Users Library and the TI PPX-52 (Personal Program Exchange) were among the first app stores.

This brings me to the HP-67 and HP-97, which were introduced simultaneously at prices of US$450 and $750, respectively. They were essentially the same device – except that the HP-67 was a 0.7-pound pocket calculator and the HP-97 was a 2.5-pound battery-powered desktop model with a built-in thermal printer.

“Calculator” is probably the wrong word for these devices. They were portable computers – in fact, they were truly personal computers, albeit with a custom microprocessor, one-line numeric display and only 224 bytes of programmable memory.

Although the form factors and key placement were different – and the HP-97 had the printer – both used the same programming language. Both models had a mag-card reader – and a program written on one could be used on the other without modification. This was unique.

In modern terms, the HP-67 and HP-97 were like handhelds and tablets sharing the same apps, like the iPhone and iPad, or Android phones and tablets.

No matter how far we’ve come, we’ve been here before.

Toys, toys, toys. I love to read about new toys, especially sleek sports cars and nifty computerized gadgets. This week has been a bonanza – from two different directions.
You might think my focus would be on the big annual Consumer Electronics Show in Las Vegas. Actually, I’ve been more keenly following the happenings at the North American International Auto Show, which kicked off January 9.
Dozens of exciting cars and concept vehicles were introduced at the NAIAS, which is also known as the Detroit Auto Show. They include a smokin’ hot Acura NSX super car (pictured), the futuristic Lexus LF-LC, a new Mini Roadster, the four-door Porsche Panamera Turbo R, the fast-looking Mercedes SL550, the BMW i8 electric car… the list goes on and on.
A big part of the news from Detroit overlapped what was also talked about at the Consumer Electronics Show. Sure, CES features lot of “ultrabook” lightweight notebook computers, incredibly thin televisions, high-definition digital cameras, three-dimensional printers, even electric razors. But automotive computers were very much front and center.
There’s a lot more to computerized cars than iPod jacks or even streaming Pandora on a 28-speaker Bose sound system. Companies like BMW, Ford and Mercedes-Benz are integrating phone applications with vehicles’ onboard computers. The smartphone sends the car email and text messages. The car sends back real-time diagnostics. I’m told you can even make phone calls!
Soon, you will update your car’s firmware as often as you update your smartphone’s apps.
To change the subject only slightly: Let’s talk about developing smartphone software. You know that BZ Media – the company behind SD Times and News on Monday – produces developer conferences for Android and iPhone/iPad developers. We are proud to announce support for another platform at WPDevCon: The Windows Phone Developer Conference.
WPDevCon is coming to the San Francisco Bay Area from Oct. 22-24, 2012. We are currently assembling a full slate of workshops and technical classes, and the program will be ready in early March. However, we invite you to check out the website, www.wpdevcon.net, and of course, mark your calendar if you or your colleagues are interested in attending.
Want to propose a class? See the Call for Speakers and then drop me a line. Interested in exhibiting? Contact my colleague Adam Teichholz.
Which is more interesting to you, the latest cars at the Detroit Auto Show or the snazzy gadgets at the Consumer Electronics Show?

This just in, from the aptly named “Pitch Public Relations.” This particular fastball, sent to a technology analyst (me), was high and to the outside… though, one could argue, by my blogging the pitch, the agency is getting the coverage it wanted.

From: “Ann Noder”
Date: December 15, 2009 9:22:00 AM PST
Subject: New – Angel Book

Alan,

World renowned Spiritual Intuitive, Sonja Grace (www.sonjagrace.com) tackles the subject of death like no one else before, in her new 2010 book, Angels in the 21st Century: A New Perspective on Death and Dying.

I thought you might have interest in a review copy.

For nearly 30 years, Sonja has been providing clarity and guidance helping people worldwide to seek answers from within, as well as from the spirit realm. Thanks to her special gifts, she provides profound and unique insight, revealing how tuning into the Four Essential Bodies (physical, emotional, mental and spiritual) provides each of us the ability to experience a life of happiness, in part by preparing us for the greatest passage of all: Death.

The book takes a truly hopeful and positive look at what it really means to die.

Please let me know if you are interested in taking a look.

Also, happy to provide more information, a jpeg of the cover, and/or an interview. Thanks!

Ann Noder
CEO/President
Pitch Public Relations(tm)
email hidden; JavaScript is required
Phone: 480.263.1557
Fax: 480.907.5298
www.PitchPublicRelations.com

@pitchpublicrelations.com

Pitch PR president Ann Noder (pictured) boasts on her website,

Plain and simple. Pitch Public Relations is about pitching to the media. We get your story, your product, your service, yourself in the news in a big way. We’re not talking advertisements or commercials here. We get companies featured editorially. So, how do we do it? Hey, we won’t give away all our secrets. But we start with a roster of media contacts that are unmatched – from magazine editors to television news reporters and everything in between. Combine that with savvy story placement and an aggressive work ethic and bingo – you have a formula for PR success.

Perhaps the secret formula should include, “Target the appropriate media.”

nosubjectAmong the most peevish of my pet peeves are email messages that have no subject line. Why do people send them?

I know, I know, it’s generally accidental. Unfortunately, not all email applications warn users when they’re sending a message without a subject line. While most do warn, often you can set a configuration preference to disable such warnings.

The graphic is of the pop-up message that Mac Mail provides. As far as I know, there’s no way to disable it the alert. Good!

Memo to world: Sending email without a subject line is pretty rude. Subject lines help us find messages in our inbox, and also let us link threads together. Test your email software to make sure that it warns you. If it doesn’t, check your settings to turn that feature on (or back on).

Memo to my friend Nancy, who always uses the subject line “from Nancy”: That’s just as bad! I already know that the message is from you, since I see your name in the “From” field. I have a hundred messages from you, on multiple threads, and they all have the subject lines “from Nancy” or “re: From Nancy” — stop it!

chairI am consistently amazed at how comfortable my Steelcase Think office chair is.

For years, my back had been sore and stiff if I sat in front of my computer for more than an hour or so. In early 2005, I mentioned that to a friend, and he said, duh, buy a better chair. I guess it was time to replace the task chair picked up second-hand 15 years earlier.

My search was exhaustive: I was willing to spend serious money to get something good. After visiting several “real” office furniture stores – places like Office Depot, Staples and Office Max have a lousy selection, imho – I fell in love with the Think.

What I like is that it’s essentially a self-adjusting chair. The Think has extremely few adjustments, and the back is made of springy steel rods. Plus the mesh fabric means that my back doesn’t get all hot and sweaty on a warm day. (You can read about the ergonomics at the Steelcase site.)

Some even pricier chairs I tested, like the Steelcase Leap and the Herman Miller Aeron, were much more complicated, and much less comfortable. With an Aeron, I literally can’t find settings that work. With the Think, it only took a minute to find the right settings, and I haven’t changed them in the past 2 ½ years.

While I can’t claim that the Think is the best premium office chair, I believe that this is the best investment that I’ve ever made in my work environment. I paid about $700 for it in 2005 at an office furniture store in San Francisco.

There are a few different versions available. Mine is the original model with mesh back, cloth seat and adjustable arms. Today, Steelcase also offers leather or vinyl coverings, fixed arms or armless, and optional headrests and lumbar supports. That makes it complicated again! When I got mine, the only option was fabric color. I chose black.

So, if you sit at your desk/computer for hours at a time, and if you’re using a cheap task chair, consider an upgrade. Try the Think — maybe it’ll work for you, maybe it won’t. (My wife tried mine out, but didn’t care for it.) The important thing is that you get a good chair that fits you well, and is comfortable. If you’re sore and stiff, duh, buy a better chair.

cobra wheelWelcome to my blog. It has to start somewhere, and this is where it starts. And the trek had to start sometime; it should have started a long time ago, but it didn’t, so here we are.

This blog will be a spot to discuss topics of professional and personal interest to me, mainly focused on the realm of information technology, focusing on software development, security, enterprise computing, and the like.

Let me start with a story software hacking that begins, oddly enough, with an automotive service experience.

Earlier this week, I took my beloved 1993 Mustang GT to the Ford dealer for a routine maintenance, which includes a tire rotation. At about 11:00 am, I got a call from the service advisor: “Mr. Zeichick, I can’t find the key for your wheel locks. Where is it?”

I drove back to the shop, we searched high and we searched low. We couldn’t find the special key, so we skipped that part of the service.

But now I’ve got my mighty steed parked in the driveway, with a missing wheel lock key. What if I get a flat? I need to get those locks off pronto!

Wheel locks are a nuisance. However, I have expensive Ford Cobra rims, the dealer advised that their TTL (time to live) without locks would be less than a week. Ever since, I assumed that the wheel locks would do a decent job protecting the vehicle. How can I get them off without damaging the wheels? Gosh, this is going to be hard.

Time to ask an expert. I went to my local Sears hardware store with a spare lug nut, and asked my favorite salesman if he knew how to jury-rig sockets, wrenches, pry bars and other implements to get the wheel locks off. “Relax,” he laughed, and referred me to the “SK 2-Piece 1/2-Inch Drive Wheel Removal Kit” designed expressly for removing damaged lug nuts and wheel locks.

Five minutes after getting home, the lock nuts were removed, without damaging the wheels or bolts. And three of those five minutes were spent finding the half-inch socket set.

My confidence in Sears went up – while my confidence in wheels locks went down. If I could buy this tool “over the counter” at my local hardware store, then presumably anyone who wanted to lift wheels would already have one. Bottom line: those wheel locks wouldn’t have even slowed a thief down. Ignorance was bliss. My ignorance could have cost me, big-time, especially if those had been really expensive rims, or if the car was routinely parked on the street, instead of in my garage.

When it comes to people who want to break into your system, there are two types: technical experts, who will use their superior knowledge and experience to find and exploit your Web site or application vulnerabilities – and “script kiddies,” who will simply apply pre-existing hack techniques and use tools created by other people. Just like any petty thief could buy the wheel-lock removal kit at Sears, so any script kiddie can download hacking tools for free.

Now I’m hunting for a better grade of wheel lock… and you should be making sure that your own app-security measures won’t fall to the first script kiddie who decides to target your applications and data with an over-the-counter tool.