Smartphones are all about the camera nowadays

New phones are arriving nearly every day. Samsung unveiled its latest Galaxy S9 flagship. Google is selling lots of its Pixel 2 handset. Apple continues to push its iPhone X. The Vivo Apex concept phone, out of China, has a pop-up selfie camera. And Nokia has reintroduced its famous 8110 model – the slide-down keyboard model featured in the 1999 movie, “The Matrix.”

Yet there is a slowdown happening. Hard to say whether it’s merely seasonal, or an indication that despite the latest and newest features, it’s getting harder to distinguish a new phone from its predecessors. According to the 451 Global Digital Infrastructure Report, released February 2018, “Demand for smartphones is showing a seasonal downtick, with 12.7% of respondents from 451 Research’s Leading Indicator panel saying they plan on buying a smartphone in the next 90 days.” However, “Despite a larger than expected drop from the September survey, next 90 day smartphone demand is at its highest December level in three years.”

451 reports that over the next 90 days,

Apple (58%) leads in planned smartphone buying but is down 11 points. Samsung (15%) is up 2 points, as consumer excitement builds around next-gen Galaxy S9 and S9+ devices, scheduled to be released in March. Google (3%) is showing a slight improvement, buoyed by the October release of its Pixel 2 and 2 XL handsets. Apple’s latest releases are the most in-demand among planned iPhone buyers: iPhone X (37%; down 6 points), iPhone 8 (21%; up 5 points) and iPhone 8 Plus (18%; up 4 points).

Interestingly, Apple’s famous brand loyalty may be tracking. Says 451, “Google leads in customer satisfaction with 61% of owners saying they’re Very Satisfied. Apple is close behind, with 59% of iPhone owners saying they’re Very Satisfied. That said, it’s important to keep in mind that iPhone owners comprise 57% of smartphone owners in this survey vs. 2% who own a Google Pixel smartphone.”

Read more in my essay, “New Smartphones Differentiate On Cameras – And That’s About It.”

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