If you’ve been to the doctor recently, you’ve probably shared the waiting room with one or more pharmaceutical sales representatives. Almost without exception, they’re beautiful young women and men, immaculately groomed and expensively dressed.
I read in the NY Times that Big Pharm likes to recruit from college cheerleaders (see “Gimme an Rx! Cheerleaders Pep Up Drug Sales“). Certainly the girls and boys hanging out in waiting rooms look both perky and athletically trim enough to be cheerleaders.
Why would the drug companies focus on people like that as sales representatives? One would surmise it’s because that strategy pays off.