“Beauty IS the Geek” is Marlo Brooke’s term, not mine. Ms. Brooke is the CEO of a company called Avatar Partners, which does supply chain consulting – RFID, that sort of thing.
Today, Avatar’s PR agency, RMS Public Relations, sent out a pitch – including the photograph on this posting. The subject line, “Story idea: Beauty IS the Geek,” astounded me. The agency’s account executive wrote,
Alan, I thought you might be interested in a story about Marlo Brooke, CEO of Avatar Partners, who breaks the mold in a male-dominated technology industry. In this case BEAUTY IS THE GEEK! (Picture attached)
This is the most obnoxious attempt to get tech coverage based on executive sex appeal since 1998. That’s when Katrina Garnett plastered ads for her company, CrossWorlds Software – with a juicy picture of herself in a slinky little black dress – all over technology and fashion magazines.
A decade ago, Ms. Garnett made a whole bunch of lonely programmers’ days. Is that really the type of trail-blazing attention that a woman tech-industry entrepreneur believes she must seek out? Today, is Avatar Partners so desperate for publicity that their public relations agency must tout the physical attributes of the company’s female CEO? Pathetic.
Ms. Brooke has a pretty face, but that young lady has some serious self-esteem issues. This is not the healthiest way to get customers and the press interested in her company.